Letter to Mackie
Wednesday, April 16th, 2008Mackie, I love you but why are your prices in Australia so unbelievably high?
Check this out. I’d love to pick up a pair of your new MR5s for my home setup (I already have some HR824s, and they’re awesome). So I look at the prices.
USD $150 each at sweetwater
AUD $400 each at online stores here
A current currency conversion: 150 U.S. dollars = 163.51 Australian dollars.
Don’t bother pulling out your calculators, that’s a 245% increase AFTER currency conversion. Someone is making a killing here, and it’s your brand that looks like an absolute rip-off. And don’t say it’s shipping, they’re made in China and Australia is *closer*.
I know the Australian distribution is probably not really your #1 concern but please can someone at least take a look at it? These guys are making off like bandits. I don’t mind paying a little more since we’re a smallish market, but how could anyone pay that much more? Two and a half times as much is insane. If you wonder why you don’t have any customers here, now you know - your local distribution partners are ripping you off blind, and as for the customers - we all know how to find US prices, and we all know the AUD is practically equal to the USD.
Would *you* pay a 245% premium, no matter how much you like Mackie?
Well, anyway, thanks and I just wanted to get this off my chest. Great work on all the products as usual, I love them. Just please fix the pricing situation in Australia : (
thanks a lot!
Sho